Home Forums Food & Drink The effects of freshly baked bread

This topic contains 13 replies, has 7 voices, and was last updated by  Fruitcake 11 months, 1 week ago.

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  • #395679

    Fruitcake
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    A scientific study from the University of Southern Brittany on how smells can influence our behaviour has shown the smell of freshly baked bread makes people kinder to strangers. The scientists recruited eight volunteers and asked half to stand outside a bakery and half to stand outside a clothes shop. The participants rummaged in their bags, before dropping a glove, handkerchief or packet of tissues in front of a stranger. The researchers, observing from around 60ft away, found that 77 per cent stopped to help recover the lost items where the smell of fresh bread was strong, while only 52 per cent did so outside the clothes shop.

    I suppose this is an important use of qualified scientists? I probably would have bought a cake in the bakery after helping both lots!

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    #395834

    Fruitcake
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    So, does the smell of freshly baked bread make you feel kinder? Or just hungry?

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    #395843

    koat
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    both probably  :yes:

    though the study only compares it with a clothes shop (which can be a bit stressy like a dentist). it may not give as good results by a coffee or chip shop

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    #395847

    Lipstick
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    The smell of fresh-baked bread is kind of comforting and creates that ‘feel-good’ state of mind. It does me anyway. Its the nostalgia kicking in.

    Lippy :good:

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    #395851

    Fruitcake
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    To be honest koat I’d be unlikely to be outside (nor inside!) a clothes shop, but a baker’s or any other food shop is another matter. As you say the comparisons may have been different.

    Yes Lippy I love the smell of it! As I do fresh coffee being ground (although I no longer like to drink it, I love the smell!)

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    #395868

    marion
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    Too many kilos on hips!

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    #395871

    tigre
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    They say to bake bread just before a viewing if you’re trying to sell your house, I think you can even get air fresheners that resemble comfort food. I can’t really think that most people would actually put an offer in on a property just because it has a nice smell, but hey, who knows!!

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    #395872

    Anonymous
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    I can believe that tigre. When selling my previous house, I used to put jacket potatoes in the oven  ;-)

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    #395873

    tigre
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    A hot curry helps, if you don’t get an offer you’re sure to get asked for the recipe!!

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    #395875

    tigre
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    #395877

    tigre
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    Buddylux, I don’t think Airwick do a curry or baked spud freshner! :negative:

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    #395878

    whatnow
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    I hate the smell of curry.

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    #395881

    tigre
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    Whatnow, I take it you hate the taste as well?

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    #395884

    Fruitcake
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    So I wonder if the volunteers had stood outside of an Indian restaurant, what difference the smell of curry would have made to passers-by helping? I also wonder how much money was spent for the scientists to carry out this important study and where that money may have been better spent!

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